Who Swiped The Chocolate?

March 22nd, 2007 | Global

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UPDATE: FANTASTIC STORMHOEKING 40% off Stormhoek wine at Threshers!

Stormhoek and Hugh Macleod have agreed withThreshers to go with the second Stormhoek discount scheme, so right click the voucher, save it to your PC and printi it off to present at your nearest Threshers outlet when you buy Stormhoek wine,

Hugh says,”Simply print it out, and take into Thresher’s, and save 40% off any wine purchase etc. Also, please feel free to forward it along to your friends [as many as you want- seriously] or post it on your blog if you have one.”

The Thresher Discount 2.0 scheme applies to al wines at Threshers. I of course am unashamedly, totally and reverentialy biased to Stormhoek wine. I support the Western Cape Wine growing region. It keeps people in jobs and it keeps South African wine being glugged down all over the world.

Why do I only support Stormhoek I hear you say. I don’t only support Stormhoek. Stormhoek captured my imagination because the owners engaged blogging. They took a risk (one that was bound to succeed I might add) to defy vintner marketing convention and go create a new thing. They did and have led the way for other wine cellars to do the same if the likes of Fairview, Bellingham, Nedeberg and Simonsig can hook onto a variation of this theme and have the balls to carry it out..

Stormhoek have big nachas and have Hugh Macleod and deserve to succeed because ‘fortune favours the brave’!

My advice to you is, print off thousands of the vouchers, give a load to family and friends and then stand on street corners and distribute them to pedestrians. Strangers like a good deal too. They like a great wine as well. They’ll love Stormhoek. You too?

In April 2006 I asked what this was about. What does it mean?:

Deep, opulent orange hue. A nose of caramel, pastry, spiced oranges and apples. There is certainly some botrytis here, both colour and nose confirming this. The palate has quite a savoury structure to it, with firm acidity cutting through the mouthfeel. But there is plenty of flavour too, of burnt toast, stewed apples, caramel and honey. Takes on a greater sweet intensity with time in the glass, and has a good length. More reminiscent of Tokaji than anything else. Just scrapes very good

Luckily it does not belong to a description of Stormhoek. No, Stormhoek is far superior and doesn’t need all those luvviduvvi words above that mean zilch. All you need to know about Stormhoek is ….IT’S BLOODY FANTASTIC SO GO BUY SOME!

Meanwhile the result of the vote for the new Stormhoek label goes to Les Chat below drawn by Hugh Macleod. Incredible. Think about it.

I’d sooner be munching chocolate. If I had any. No you wouldn’t. Yes I would. No you can’t. I can. Can’t. I will. How? I’ll buy some. You can’t. If you stop the plane I can. I can’t. Are you talking to yourself? Yes. Oh good. For a minute I thought it was me doing it! Did you eat the chocolate? No. Why not? I preferred the Stormhoek. Did you chillit first? Yes I did. To perfection? Of course. Was Les Chat on the label? Yep. So soon already? Ja.Oh jolly good. So did the wine taste anything like what is written up there? No. You sure? Certain. Can you confirm it? I can. Will you? Yes. Ok, do it. Here goes…