The Message Of the Bottle

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Last evening I read Hugh Macleod’s blogs here related to the problem of label design and message the labels can deliver.

This led to another article here that led to this piece that took me to this nice advice.

I read and learned and have to ask, if you know the label could become a sticking point or a design problem due to regulatory requirement as per this message, “..and the label is one of the most regulated areas in the industry.” then instead, why not consider the shape of the bottle and change it so that it is unique and stands out?

Obviously, economics and again regulatory requirements apply but would this constitutre a way to ensure the product stands out from the crowded shelves?

Punters who have never heard of the estate need to learn that it exists and produces a good wine. If the bottle is not one of the normal run of the mill shapes, it surely stands a better chance of being looked at, picked up, perused, label read and thus get better opportunity of being purchase than just standing there gathering dust and wallowing on the shelf like a ‘wallflower’ at a ball waiting for a dude to come along and ask for a dance?