Telcos & Media Need Technobilge Interpreter

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The IBC2006 conference just ended in Amsterdam highlighted the need for converging industries to all speak the same Technobilge. In my previous rants about Technobilge (read here), I highlight the need for industrys’ sales & marketing and tekkie arms, to speak English to punters instead of in ‘tongues’ with acronyms liberally interspersed in technobilge non-speak.

It all sounds so ‘clever’ when a sales twerp rattles off a splurb to me in some form of verbal communication that might as well be Martian. It leaves me not at all impressed with the person in front of me for being so insecure in their ability to converse in simple English, nor interested in the product if I cannot understand what the hell it is supposed to do. And if you think I am being cynical, you ain’t seen nothing yet ‘dude’.

I am truly sick to death of some unknown tekkie buried deep within the bowels of a global corporation or some patronising, condescending, relationship challenged customer service/marketing or sales twerp at Microsoft ‘assuming’ I want 100+ programmes to preload everytime I fire up my PC.

All I want is to not have to twiddle my thumbs or make an umpteenth cup of tea while my PC loads and also to be able to understand what people say and mean. Is this too much to ask? And yes, I am a grumpy boy this morning! Frigging MS updates keep interfering with my bandwidth!

Mobile industry becomes fluent in digital media speak at IBC2006.
Convergence is not only confusing for the customer, the stalwarts of the telecoms and media industry are also having to go back to school – or each others trade-shows - to learn the lingo and fast.

Friday Review: talking the same lingo
By Lorraine Turner, Total Telecom
15 September 2006