Technobilge: The Economist Agrees

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Over at Bad Language, you can read Matthew’s post about The Economist’s review of Carly Fiorina’s (ex CEO of Hewlett Packard) biography, Tough Choices

QUOTE:The review closes with a damning paragraph:

Her bigger theme is leadership, and this is where Ms Fiorina fails. Again and again, she interrupts a good narrative with vain and verbose harangues about corporate strategy. From one paragraph to the next, her language becomes wooden and cliched as she descends into meaningless jargon….

This makes me think that the corporate bullshit that passes for communication in large companies starts at the top. END QUOTE

Thanks Matthew! Oh how sweet this opinion is to mine ears!

Y’see, if the top fatcat communicates bullshit to his minions, they all probably think it is the way we should all be speaking. And so everybody thinks its cool to speak in acronyms and empty meaninless soundbites so eventually nobody knows how to interpret the big boss’s dreams into actions in order to realise a profit.

As a result and little knowing that he started the whole sorry mess by not speaking to his workforce in clear and simple English terms, Mr Fatcat Meaningless Communicator fires your sorry ass for not producing the results. Hey, how fair is that?!

It is not fair is it. So I think we all need to be on the hearout for bosses who rather patronisingly, speak to us in meaningless words because they think you should know how BIG & CLEVER they are when they speak to you in meaningless technobilge.

We need to kick their butts and demand that they speak to us in a crystal clear and understandable manner. Stop with the bullshit technobilge. It is not clever and makes you look like an idiot.