Technobilge - The Buzzword on Web 2.0

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John Dodds’s at Making Marketing History wrote an article and points to an atricle on CBSNews.

Being possessed of a rapacious appetite for all things ‘Technobilge’, I could not resist adding this paragraph to my collection. It was too delicious to ignore! As cooking is to Jeanne at Cook Sister, technobilge is to me.

Buzzwords from the old dot.com era — like “cool,” “eyeballs,” or “burn rate” — have been replaced in Web 2.0 by language that is simultaneously more militant and absurd: Empowering citizen media, radically democratize, smash elitism, content redistribution, authentic community … This sociological jargon, once the preserve of the hippie counterculture, has now become the lexicon of new media capitalism.

I regret that matters of an architectural matter called ‘design alignment’ in my household required my attention so I was not able to write up anything at the time. A pity because the opportune moment to capture the inaneness of it has been lost. I did not make notes to cue myself this morning.

As for John Dodds? Well he has provided me with my ‘kick in the ass Eureka it is clear penny dropped’ moment. I really enjoy John’s articles. The simplicity of his works makes life a treat.

He is a marketing professional and I feel that the teaching profession in UK has missed out on an incredible talent. I cannot say for sure but I think John invented the K.I.S.S. acronym!

John does not fuck about by splattering or littering his prose with buzzwords thus rendering the piece unintelligible and in need of MI6’s decoding crew to make sense of it.

So go read John’s blog and luxuriate in his use of good old simple English.

PS: More about the CBSNews article later. Stay tuned.