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Life would be sweeter if at the moment of birth we were presented with $10,000 and our own copy of a user-manual titled “How To Succeed In Life” with a FAQ or knowledgebase to refer to from that moment on.

But the evolved plan of life as we know it, was to see who the fittest among us are and to see how we survive in life and try to rise above the rest of mankind at whatever we choose to do with our one shot at ‘life’. But all is not lost. If you ENGAGE your success values you will improve your chances at succeeding.

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Seth Godin is a genius at metaphor. None more so than by applying tribalism to marketing . And I am kicking myself for not picking up on this when for years in Africa I lived in a society where tribalism governed our lives. And nothing outqualifies ‘apartheid’ as being the premier example of tribalism in its worst manifestation at work.

However, what Seth uses tribalism for is for the betterment of society through encouraging leadership in marketing which benefits all peoples directly and indirectly.

Seth Godin has picked up on what Africa gave the world when the world began - “tribes”. The world today is a result of tribal expansionism and individual breakouts from an existing tribe to go off into the wilderness to create and lead one’s own tribe.

Survival of the tribe depended on leadership. And in today’s world, the principle remains as steadfastly paramount as it did when tribal leaders wore a loincloth and battered the heads of invading tribes with a newly adapted tool made of a T-Rex’s dainty femur bone or a shaft of wood with a stone attached at the other end.

Incredible.

Click here to subscribe to the ENGAGE tribe site to rediscover your Success Values and full leadership potential. The Engage launch happens on 28th October 2008.

Make sure you are a member of the Engage tribe

Seth’s book TRIBES, is released on 10th October 2008, Click here to advance order your copy.

The Engage Tribe

How many times have you stood in front of a door that could lead you to a better,brighter future but have been too darned much of a yellowbellied scardycat to reach out and push the door open? Most of us have walked away from the door wondering if maybe, just maybe we made a mistake by not trusting our instinct to open the door? How many times do you read about it? How many times do you keep saying to yourself, “OK I promise that from tomorrow I will do it”?

How many promises have you broken? How many more disappointments will you weakly let yourself endure? Oh give up why doncha and just phone your local “Soft Bendy Backbones For Rent” outlet. It’ll save time and effort and quicken your demise. Yes go on and make another false promise about that diet, those piano lessons, the bricklaying course or whatever it is that really appeals to your complete lack of ENGAGEMENT.

But you are weak and pathetic and so you won’t do a damn thing about it. Will you? Heck, you don’t even use one of your options to phone a friend or ask the audience. Now that is really pathetic.

But all is not lost. There is a way to help yourself out of the 120ft deep hole you are digging. All you have to do is point your mouse up here above and to your right in the sidebar at the brown cardboard box with the blue arrow pointing into it and/or click here to download the ENGAGE presentation.

If you enjoy being called a cowardy custard, fine. Don’t download the file. Just stay as you are for the rest of your life or you could change and Engage some important stuff about life and make your future a lot brighter. Afterall, the choice is yours.

Open The Door to Your Future