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Life would be sweeter if at the moment of birth we were presented with $10,000 and our own copy of a user-manual titled “How To Succeed In Life” with a FAQ or knowledgebase to refer to from that moment on.

But the evolved plan of life as we know it, was to see who the fittest among us are and to see how we survive in life and try to rise above the rest of mankind at whatever we choose to do with our one shot at ‘life’. But all is not lost. If you ENGAGE your success values you will improve your chances at succeeding.

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Seth Godin is a genius at metaphor. None more so than by applying tribalism to marketing . And I am kicking myself for not picking up on this when for years in Africa I lived in a society where tribalism governed our lives. And nothing outqualifies ‘apartheid’ as being the premier example of tribalism in its worst manifestation at work.

However, what Seth uses tribalism for is for the betterment of society through encouraging leadership in marketing which benefits all peoples directly and indirectly.

Seth Godin has picked up on what Africa gave the world when the world began - “tribes”. The world today is a result of tribal expansionism and individual breakouts from an existing tribe to go off into the wilderness to create and lead one’s own tribe.

Survival of the tribe depended on leadership. And in today’s world, the principle remains as steadfastly paramount as it did when tribal leaders wore a loincloth and battered the heads of invading tribes with a newly adapted tool made of a T-Rex’s dainty femur bone or a shaft of wood with a stone attached at the other end.

Incredible.

Click here to subscribe to the ENGAGE tribe site to rediscover your Success Values and full leadership potential. The Engage launch happens on 28th October 2008.

Make sure you are a member of the Engage tribe

Seth’s book TRIBES, is released on 10th October 2008, Click here to advance order your copy.

The Engage Tribe

ENGAGE 2.0 is here.

You can download ENGAGE 2.0 by clicking the download icon below.

People and the things they do in this life have an amazing capacity to suprise you out of the blue when you least expect it.

For those of my staff who were previously thought of by their ex-bosses as underachievers, I decided to do what I could do to bring out the best in them. They deserved this chance to prove they were not at all underachievers.

And they deserved the opportunity to prove that they could respond to the right stimulus about some important things that do matter in this life and then be able to go ahead to better and more demanding challenges in work and their lives.

After taking stock of the team and their various perceived shortcomings, I put together a small Powerpoint presentation which I call ENGAGE. Most of my staff called ENGAGE “shock treatment”. I call ENGAGE a reality check or wake up and smell the coffee, because it states the obvious in a way that leaves you no room to misunderstand. And ENGAGE says those things that you are often too PC inclined to say in a face to face consultation.

Of the staff who took part, all have increased their job perfomance by a minimum 35% on actual to target. None of the perceived underachievers is one any more. So dramatic is the improvement that last week I sent in application to extend a temp’s contract by 6 months during which time I want to convert her to permanent. Wow! You should see the confidence in her now.

Here are 20+ ways to fully engage some important things in life. Click the icon below to download ENGAGE 2.0.

Unzip the contents and enjoy the slideshow and begin Engaging today!

20+ Ways to Engage