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Life would be sweeter if at the moment of birth we were presented with $10,000 and our own copy of a user-manual titled “How To Succeed In Life” with a FAQ or knowledgebase to refer to from that moment on.

But the evolved plan of life as we know it, was to see who the fittest among us are and to see how we survive in life and try to rise above the rest of mankind at whatever we choose to do with our one shot at ‘life’. But all is not lost. If you ENGAGE your success values you will improve your chances at succeeding.

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Seth Godin is a genius at metaphor. None more so than by applying tribalism to marketing . And I am kicking myself for not picking up on this when for years in Africa I lived in a society where tribalism governed our lives. And nothing outqualifies ‘apartheid’ as being the premier example of tribalism in its worst manifestation at work.

However, what Seth uses tribalism for is for the betterment of society through encouraging leadership in marketing which benefits all peoples directly and indirectly.

Seth Godin has picked up on what Africa gave the world when the world began - “tribes”. The world today is a result of tribal expansionism and individual breakouts from an existing tribe to go off into the wilderness to create and lead one’s own tribe.

Survival of the tribe depended on leadership. And in today’s world, the principle remains as steadfastly paramount as it did when tribal leaders wore a loincloth and battered the heads of invading tribes with a newly adapted tool made of a T-Rex’s dainty femur bone or a shaft of wood with a stone attached at the other end.

Incredible.

Click here to subscribe to the ENGAGE tribe site to rediscover your Success Values and full leadership potential. The Engage launch happens on 28th October 2008.

Make sure you are a member of the Engage tribe

Seth’s book TRIBES, is released on 10th October 2008, Click here to advance order your copy.

The Engage Tribe

E N G A G E!

Sounds cheesy but its groovy. And it’s even cool too.

Someone you know could benefit from ENGAGE. Successful groovy cats in blogosphere use these lessons everyday, every hour without realising it. So I say why shouldn’t you have the same opportunity as they do? You deserve it. Others you know also do.

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