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Life would be sweeter if at the moment of birth we were presented with $10,000 and our own copy of a user-manual titled “How To Succeed In Life” with a FAQ or knowledgebase to refer to from that moment on.

But the evolved plan of life as we know it, was to see who the fittest among us are and to see how we survive in life and try to rise above the rest of mankind at whatever we choose to do with our one shot at ‘life’. But all is not lost. If you ENGAGE your success values you will improve your chances at succeeding.

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Seth Godin is a genius at metaphor. None more so than by applying tribalism to marketing . And I am kicking myself for not picking up on this when for years in Africa I lived in a society where tribalism governed our lives. And nothing outqualifies ‘apartheid’ as being the premier example of tribalism in its worst manifestation at work.

However, what Seth uses tribalism for is for the betterment of society through encouraging leadership in marketing which benefits all peoples directly and indirectly.

Seth Godin has picked up on what Africa gave the world when the world began - “tribes”. The world today is a result of tribal expansionism and individual breakouts from an existing tribe to go off into the wilderness to create and lead one’s own tribe.

Survival of the tribe depended on leadership. And in today’s world, the principle remains as steadfastly paramount as it did when tribal leaders wore a loincloth and battered the heads of invading tribes with a newly adapted tool made of a T-Rex’s dainty femur bone or a shaft of wood with a stone attached at the other end.

Incredible.

Click here to subscribe to the ENGAGE tribe site to rediscover your Success Values and full leadership potential. The Engage launch happens on 28th October 2008.

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Seth’s book TRIBES, is released on 10th October 2008, Click here to advance order your copy.

The Engage Tribe

The Moon

Look at it. Wonderful isn’t it? So close you could stretch out your arm and touch it with your fingertips.

And so it is with our deepest dreams, personal aspirations and business goals. One of my goals since I was a young boy in Namibia, is to own a telescope that will let me clearly see the moon close up and much more detail than what can be seen in the photo above. But as so often happens, one’s life gets in the way of certain aspirations so they go unfulfilled.

I still live in hope and with Christmas only a matter of weeks away, I wonder what Santa will bring me? I am also hoping to oneday meet a certain young lady who I have come to respect and admire for her dedication to living her life to the full while also fighting for a better tomorrow for HIV/AIDS victims. Something tells me that I will realise none of the two dreams if I do not ENGAGE the process to make them occur. And so I have decided to write to Santa and to now book my return flight to Johannesburg. You might think that these two ‘dreams’ are pitifully small and easily realisable. Well to me they represent two things I need.

One other Xmas gift I have not dared contemplate getting is an invitation to a 27 Dinner. Like maybe the last week November for example?!! Hint, hint.

All that remains for me to do now is to begin ENGAGING positive thoughts. Self-fulfilling prophesy thoughts.

You Could Touch It