Stop With The Stereotyping

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Back in June 2006 I posted this small piece taken from one of Seth Godin’s posts, little realising that a year later how relevent it would become to me.

“And the delicious irony is that those that conform often don’t get more traffic. They often get less. Because following all the checklists can make you boring.

Safe is risky.”

Seth Godin

We have to breakout and stop being stereotypes. I don’t mean we should all go overboard but we should introduce some of the unusual into our lives. We also need to expose our readers to that which is not run-of the-mill. Not an easy task at all. No it is not easy to flick a switch and change a lifetime of habit and routine and of accepting that we should always keep our heads down below the parapet.

We cannot simply stop submitting what I call ‘doilly’ stuff. Billy Connolly calls it ‘beige’. I don’t want to be beige anymore! You?

Stop With The Stereotyping