Standards

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This blog is inspired by two respected marketing bloggers who posted blogs independently of each other related to not dropping one’s standards in business. By not letting customers set the standard, you effectivly remain in business.

Bottom line - their customers standards may vary and so if adopted, potentially your business could go down the tube.

But not all SMEs and single owner operations set standards that meet my or your expectations of what constitutes a great product or what outstanding service should be. Why? Who knows.

So someone has to raise or set the standards bar for those businesses that do not seem to have set their values or standards by which their workmanship will be seen to achieve and be paid for by a very discerning public. That someone is me and you, the customer, whose hard earned cash is being used to pay for a service or product of sub-standard quality.

I have a topical subject to argue my theory from - builders! Nobody I speak to gets a first-time service out of builders. Snagging lists prevail. Not one of the hundreds of people I have spoken to over the years has been satisfied first time round and none of them paid up in full when demanded. They all witheld money from their builder until the job was completed to their satisfaction.

I cannot understand why builders think they can get away with the shoddy botched up work and think it is acceptable. My plumber must be rueing the day 3 weeks ago when he famously shouted at me that he did not do jobs a second time! Wrong. He is now on his third attempt to get 5 items correct.

So as much as my two hero bloggers may say the customers must not set the standard, I disagree when it comes to builders! Unless of course, my two blogging heroes classify builders as the exception to the rule?