Rule Change Credibility

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If your ambition in blogoland is to get to the top of the pile, think again about what you are trying to do and especially how you intend to do it.

According to John Dodds at Make Marketing History the old rule or principle about what makes a good site a good site - “content is king“, may shortly lose out on sole occupier of the top slot and be forced to share equal ranking with context (distribution channels). See John’s article here

So how will this impact us non-geek, non-marketing specialists whose ambition is to reign over the A-list at Blogebrity? Kevin Behringer says the point about context being important is in the searching for what you want.

As John points out:

” There is so much content now that the key problem is how people search for it across multiple channels in multiple media. Media people no longer think in terms of television but in terms of screens, be that a TV monitor, a PC screen or a phone screen. This raises a new set of issues for media but they apply to all businesses.”

Now I don’t know what you think about it, (please don’t debase the conversation just yet….!), but I get the feeling that the topic of context has not just popped up from the bowels of the Think Tank. I would not be too shocked to learn that this little subject has been around for a long while and has simply trundled along picking up traction here and there as viruses do, until some real traction pushed the impetus to where it is now a general talking point.

My view on content versus context generously errs on the side of content. I think it doesn’t matter how well you build a blog’s context for search engines. Search results are useless if you select a site and the content proves to be abysmal. In this respect – the rule makers are changing the rules again. As in the past, they are bringing in a new flavour to the SEO battlefields and I ask – WHY?

I recall in the not too distant future that the SEO rules changed again then again and again and again and will probably keep changing and be held in a state of flux by the main protagonists (Google, Yahoo, MSN etc) who want to rule the search engine industry

John Dodds advocates that a good balance between content and context is required and IMHO he is 100% correct. But I cannot be bothered to stress out and apply unnecessary pressure on my two brain cells!

In time I might do something to rectify my content/context problem. Meanwhile I ain’t fussed and will continue to try to put together a string of words that qualify as good content. And to this end, if I want to garner credibility in blogoland, I will continue to ignore the others and go my own way. If it works – fine. If not – also fine. I enjoy blogging and will carry on posting without kowtowing to new SEO rules. The context game is for the Search Engine owners and wannabe A-listers to battle out among themselves .

I don’t have the time or inclination to change focus. The SEO rules change so often and have messed us around too often for me to care anymore.

Rule Change Credibility