How to motivate staff the National Semiconductor way

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At least National Semiconductor were classy enough to do it face-to-face…

In June, National Semiconductor boosts morale by handing every employee a 30-gigabyte iPod, for which it makes computer chips.

In July, National lays off 35 employees - and demands their iPods back, claiming that the portable music players are company “equipment.”

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How to motivate staff the National Semiconductor way