Consumers are Traitors

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Consumers are Traitors

“…If you had a set of customers today, you could be pretty sure most of them would still be around two years, five years, ten years from now. That’s no longer true. A study by retail-industry tracking firm NPD Group found that nearly half of those who described themselves as highly loyal to a brand were no longer loyal a year later.”

[an article on Wired by James Surowiecki]