Buy Me Or The Puppy Gets It

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I think the slogan is brilliant to be on wine bottle labels. You could not walk past the bottle without at minimum picking it up to see what the fuss is all about. And if you did not know about Hugh at Gapinvoid or Stormhoek, then by picking up the bottle you are about to be oozed and then schmoozed into making the purchase.

Tell me you could not be curious about seeing a wine bottle with a cartoon for a label. Go on, could you honestly walk on by and not pick it up to satify your curiosity?

So what is wrong with Hugh’s “Buy me or the puppy gets it” slogan? It’s great. It brings something new to wine buying. The threat of the possibility that Che’ or Hugh (supply your own dastardly villain), in mask and cape will swoop in and kidnap the Andrex puppy plus a bog roll is perplexingly provocative? Yes? Ludicrous too and the humour of this slogan should appeal to us all.

It brings a subtle hint of malevolence to the chance that a transaction will not occur but eventually when it does happen, the resultant purchase panders to Animal Right activists by ensuring the Andrex puppy remains alive and able to trawl more toilet tissue around a house and lines Stormhoeks pockets with lovely jingly dosh.