bmi drop a bollock

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bmi drop a bollock

bmi has dissapointed me. It had to happen sometime. For years along with Virgin, they have been the anti-christ to BA’s dominance, arrogance and narcissism. But alas, no more. Now they are relegated to BA’s level. Yup, in my book, they have dropped a bollock big time.

Because why?

1. If you are going to run an airline and boast big style in all your marketing and develop a brand that has reliability as a feature, bmi need to get their basics right. Before trying to distract the audience, or in this case, those who fork out a large wedge to fly a few miles to Dublin, you might think that laying on a free cup of PG Tips for each of the 195 prepaid customers (assuming this number excludes crew and is capacity for passengers only),would not break the bank. Or would it?

2. If I went to Tesco,(a supermarket chain in UK) and purchased a big box of PG pyramid tea bags costing £3.99 containing 240 bags which equates to .0204615p per tea bag or an extra .0204615p over and above the price of my ticket that cost gross £204.00. Add on the cost of a few litres of hot water and labour (trolley dolly/koffie moffie labour) and if it tops out at .50p per passenger it equates to £97.50 for a planeload of passengers

The total fees paid for 195 passengers could be say £200 each . This amounts to £39,000.00 . Mmmmm a nice sum.

To summarise:

bm1 has a fleet of 42 planes. If at any given time, the entire fleet was airborne with full capacity, bmi would have 5,366 passengers relying on them to bring them safely to their destinations. A free cuppa for all 5,366 would cost bmi the grand total of £109.80 for the tea bags (1 x PG Pyramid tea bag per passenger).

to accomodate each passenger with a free cuppa tea, someone would have to nip down to the nearest Tesco to Heathrow and buy 23 x boxes of PG tea bags (240 per box) at £3.99 per box = a massive, whopping, huge bank account breaking £91.77 (23 x £3.99) or .0171021p per passenger.

Now, I hope bmi have a few capex forms awaiting approval by their board of directors because this outlay will dent the bottomline bigtime. This is what the sums look like for all 42 planes full to capacity on a one way trip could be based on only £200 per return ticket:

Total amount paid by 5,366 passengers = £1, 073,200.00

Total amount paid for 5,366 cups of PG Tips = £91.77 (0.0171021 x 5,366 passengers)

bmi charge €1.20/£1.02 for a cup of tea inflight. It could be more - like €1.50 but I’ll stick with £1.02 per cup of tea.

This amounts to £5,473.32 if all 5,366 passengers buy a cup of tea. Not on. Not fair. Yes I understand that not all passengers buy any tea, coffee, alcohol or food so they might need to hike the prices. But at the prices they charge for the tickets then insult us with huge prices for what other airline give away for free, its too much. No wondeer that passengers do not buy bmi’s inflight drinks and food. IT IS A RIP OFF!