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…and after ‘different’ comes….? Next!
Seth says,
…make something that works a little better, you’re playing the same game, …….. When you make something different, on the other hand, you’re trying to change the game.
So OK we do ‘different’ and change the game and let it run for a few years, then what do we do?
Make the game change again and do it different or do a better change? Make a better change ‘different’?
Different is not ’sexy’ it is vital to survive and keep widening audience appeal. Forget short term gratification sexy. Do longerlasting different. Change the game to your rules. Make others play catch-up. Then change the rules again and again.
The combinations and unique opportunities for change are infinite. Just keep it different. Do it.
















































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