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Seth Godin is a genius at metaphor. None more so than by applying tribalism to marketing . And I am kicking myself for not picking up on this when for years in Africa I lived in a society where tribalism governed our lives. And nothing outqualifies ‘apartheid’ as being the premier example of tribalism in its worst manifestation at work.
However, what Seth uses tribalism for is for the betterment of society through encouraging leadership in marketing which benefits all peoples directly and indirectly.
Seth Godin has picked up on what Africa gave the world when the world began - “tribes”. The world today is a result of tribal expansionism and individual breakouts from an existing tribe to go off into the wilderness to create and lead one’s own tribe.
Survival of the tribe depended on leadership. And in today’s world, the principle remains as steadfastly paramount as it did when tribal leaders wore a loincloth and battered the heads of invading tribes with a newly adapted tool made of a T-Rex’s dainty femur bone or a shaft of wood with a stone attached at the other end.
Incredible.
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