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Technobilge - Part III (The Proof) v2.01

Coming from Australia is Michael Bloch who has this to say:

It seems that many of the new words introduced into the English language as a direct result of new technology and the commercialization of the Internet have made their way into web marketing… unfortunately. This phenomenon isn’t just occurring between programmers and web marketers but in the way that they carry out promotion of their clients and companies to others.
Here’s a slightly exaggerated example, altered to prevent a law suit being taken out against me..:
“through an inverted dynamic and proactive CRM process, we are a best of breed online company - a goal-directed, innovative digital firm which fast tracks cyber stickiness through turnkey solutions that guarantee targeted eyeballs using multiple streaming channels and viral e-services, providing the best ROI on your investment”
huh? Translation:
We are good and we know how to assemble impressive words into a paragraph that serves to inflate our own egos and of other pretentious clients while alienating everyone else. Oh yeah, did we mention that we can send you visitors who would be interested in your web site, real cheap?

This mind-numbing technobilge still prevails on thousands of websites and in brochures. I have begun recently to think that use of such claptrap could related to some form of insecurity or nervousness. This is another topic to investigate. Meanwhile the search for examples continues.

……..to be continued